Roofers that are already ranking gets the call when a roof needs fixing fast, and planned replacements get decided over weeks instead.
SEO and Google Ads for roofing companies built around business priorities. SEO wins the £10k re-roofs worth researching. Ads win the repairs that can't wait for rankings to build.
The problem
Four things happen online before you ever get a chance to quote.
01
The top three map spots take most of the "roofers near me" calls — and the firm holding them may do half your standard of work. What they have is a complete profile, review volume and consistent listings. All of it is buildable.
02
Directories sell the same roof enquiry to four firms, so you race to the bottom on price — and fund the directory's brand with your subscription while you do it. Ranking yourself means the enquiry comes to you alone.
03
Homeowners don't pick whoever's best on the tools — they pick whoever looks most established online: reviews, job photos, guarantees, a proper web presence. In roofing, looking trustworthy is half the sale.
04
Searches after a storm will go to whoever is already ranking when the rain hits. If you're not visible before the weather turns, it rings for someone else.
How we help
SEO and Google Ads built for roofing companies. Four things, done properly.
Categories, photos, reviews and service areas sorted, so "roofers near me" points at you.
Written around what homeowners in your patch actually type: new roof cost, roof replacement, flat roof replacement. The £10k searches, not just the £150 ones.
Reviews, job photos and drone shots organised so the homeowner comparing three quotes picks you.
Campaigns structured around your service radius and the searches that mean a paying job — emergency repairs, roof replacement — with the terms that waste money (DIY, jobs, training, out-of-area) blocked. You see cost per enquiry every month.
A year of SEO, or a month of ad spend, costs a fraction of a single roof job.
Full re-roof
Flat roof replacement
Repairs
Google Ads
Roughly what a roofing enquiry costs through paid search once the wasted clicks are filtered out. Turn one in three into a job and a £5,000 re-roof has cost you a few hundred pounds to win.
SEO
Slower to arrive and it takes months to build, but once the map pack and the replacement pages rank, the enquiries keep coming without paying for each one.
How roofing customers search
Two kinds of search, two kinds of customer — and each one is won a different way.
"leaking roof repair" · "storm damage roof repair" · "missing tiles roof"
Price-insensitive, decided in the time it takes to scroll one screen. Whoever is at the top of the results gets the call. After a storm a distinct search appears — "emergency roof leak repair" — and demand arrives faster than any ranking can be built.
Google Ads Buys the top of the page the same day, capped to your service radius, so storm weeks convert instead of passing you by.
"roof replacement" · "new roof cost" · "flat roof replacement"
Researched for weeks, three quotes minimum, decided on trust more than price. Homeowners read the reviews, study the photos and compare the guarantees before anyone picks up a phone.
SEO Rankings and evidence, built over months, so you are already there when the research starts. The firms cleaning up after storms did the work in summer.
Two ways, run together. Rank for the planned searches — roof replacement, new roof cost — where the £10k decisions start, and convert the repairs you already get: every leak fixed is a chance to survey the roof and quote the re-roof.
No lock-in contracts, monthly reporting counted in enquiries and jobs rather than rankings and impressions, and a free snapshot before any money moves. If there's not much for us to fix, we'll tell you that too.
Only if you start before it. Rankings built in summer are what make October profitable. Start in autumn and you'll lean on ads for the first storms while the organic position builds for the next ones.
Word of mouth still gets checked online. A recommendation is a shortlist, not a decision — if your Google presence doesn't match your reputation, quotes die quietly and you never find out why.
It depends which jobs you want. Emergency work is decided in minutes by whoever is at the top of the page, and ads put you there today. Re-roofs are researched over weeks and go to the firm with the rankings, reviews and photos, which is SEO. If you need work in the diary now, start with ads. If you want the £10k jobs coming in without paying per click, start with SEO. Most firms run ads while the SEO builds, then scale the ads back.
- Google Ads: can take days.
- Google Map pack: can take a couple of weeks.
- Optimising and building pages around roofing terms: three months minimum.
This would depend on your business objectives, budget, and current digital presence. We'll give you the exact figure for your area on the call.
One roofer per area
One roofer per area, first come, first served. Get a free snapshot of your Google presence: where you rank, who holds the map pack, and what we'd do first.
Get your free snapshotOr email kyle@tryforgespark.com